Here are some of NIKE's ad campaigns for different countries. Can you tell which one goes with which country? What are the benefits of using a localized approach for marketing in sports wear and footwear throughout the world?
My opinion is that you are more likely to buy sporting goods from a company if they hit on a certain nationalization appeal to your country. This includes using sports stars or evoking memories of national pride in their commercials, whether it be the world cup, a world famous athlete from your country or whatever it is particularly effective.
Countries include: United States, England, Spain, France, Russia and Germany
NIKE's youtube page
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1 comment:
Awesome examples
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